| Nome |
# |
|
Online and offline integration in marketing communication. Delving into the business perspective, file e3835312-9cda-15e8-e053-a505fe0a3de9
|
708
|
|
Smart Resource Integration, file e3835322-2beb-15e8-e053-a505fe0a3de9
|
318
|
|
Resolving the jeopardies of consumer demand: revisiting demarketing concepts, file e3835325-b823-15e8-e053-a505fe0a3de9
|
302
|
|
Online and offline integration in marketing communication. Delving into the business perspective, file e3835322-1671-15e8-e053-a505fe0a3de9
|
237
|
|
Sostenibilità e ristorazione. Una nuova prospettiva per combattere gli sprechi alimentari, file 7158188b-2907-4a4f-857d-a1b2e2f5b9a4
|
76
|
|
Il packaging nel processo di consumo: prospettive di analisi tra semiotica e marketing, file e3835311-a3de-15e8-e053-a505fe0a3de9
|
70
|
|
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!, file e3835313-09ff-15e8-e053-a505fe0a3de9
|
64
|
|
I millennials italiani e le nuove in-store technologies. Un’indagine esplorativa nel fast fashion, file e383531d-6024-15e8-e053-a505fe0a3de9
|
58
|
|
Pirate or subscriber? An exploratory study on italian consumers' music habits, file e383531b-d448-15e8-e053-a505fe0a3de9
|
12
|
|
Counterfeiting luxury goods, file e3835321-c7cb-15e8-e053-a505fe0a3de9
|
9
|
|
How the automation impacts on the reshoring strategy in the financial and business services, file e3835325-b826-15e8-e053-a505fe0a3de9
|
7
|
|
Artificial Intelligence and Brand Anthropomorphisation: the role of voice assistants, file e3835323-7e07-15e8-e053-a505fe0a3de9
|
6
|
|
The failure of COVID-19 contact tracing apps: A psychological reactance theoretical perspective, file 70bd6d76-3eeb-4049-873c-a4996170fe20
|
5
|
|
Evoluzione del brand tra antropomorfismo e intelligenza artificiale: il ruolo della voce, file e383531d-b45b-15e8-e053-a505fe0a3de9
|
5
|
|
In-store technologies e millennials italiani: quale impatto sull’esperienza nel punto vendita e sulla fedeltà all’insegna?, file e3835325-fd72-15e8-e053-a505fe0a3de9
|
5
|
|
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants, file 38d5735e-2c92-4dfb-b4c8-2ebfb1c23349
|
4
|
|
SOS soft skills. Come migliorare il capitale umano di domani, file e03ffb1d-a0d5-4aa3-8e07-fc70c0254662
|
4
|
|
Strategic pricing management in the omnichannel era, file e3835316-9c51-15e8-e053-a505fe0a3de9
|
4
|
|
null, file e3835325-8cb6-15e8-e053-a505fe0a3de9
|
4
|
|
The resistance toward COVID-19 contact tracing apps. A study of psychological reactance among young adults in Italy, file 0e26485b-00e9-43fd-9c7f-9a9a1e464c53
|
3
|
|
Competenze soft. Il gap da colmare per inserire i neolaureati nel mondo del lavoro, file 231e2cd6-bbb8-43a8-8f25-c6d83a4089cc
|
3
|
|
Creating value in management academies, file 9fb7f8ab-639c-476e-9bc2-1bfd17127c13
|
3
|
|
L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive, file e3835312-26f8-15e8-e053-a505fe0a3de9
|
3
|
|
null, file e3835314-9103-15e8-e053-a505fe0a3de9
|
3
|
|
null, file e3835318-a3cf-15e8-e053-a505fe0a3de9
|
3
|
|
L’assistente vocale di marca: quali implicazioni per il branding? Evidenze dal caso Mercedes, file e3835323-baec-15e8-e053-a505fe0a3de9
|
3
|
|
Luxottica, il viaggio verso la leadership, file e3835328-fdc1-15e8-e053-a505fe0a3de9
|
3
|
|
Diversity & Inclusion (D&I) in management academies: state of the art and future challenges, file e383532a-7f15-15e8-e053-a505fe0a3de9
|
3
|
|
Managerial and organizational perspectives on online-offline integration within integrated marketing communication. Toward a holistic conceptual framework, file 9a3c643d-4ddb-4cbc-a36e-cc2daa91c564
|
2
|
|
Who is responsible for food waste in restaurants? Young Italian consumers perspective, file 9dfaddb9-d378-42f6-888d-1d0f015c72a3
|
2
|
|
Le imprese e il social commerce: opportunità e sfide manageriali, file e3835314-9226-15e8-e053-a505fe0a3de9
|
2
|
|
A summated rating scale for measuring city image, file e3835314-aaf8-15e8-e053-a505fe0a3de9
|
2
|
|
Why environmentally conscious consumers do not purchase green products: A cognitive mapping approach, file e3835314-aafa-15e8-e053-a505fe0a3de9
|
2
|
|
null, file e3835318-77b2-15e8-e053-a505fe0a3de9
|
2
|
|
Trasformazione digitale ed evoluzione dei business model delle agenzie tradizionali in Italia: un'analisi esplorativa sui professionisti della comunicazione, file e3835328-6aab-15e8-e053-a505fe0a3de9
|
2
|
|
Developing voice-based branding: insights from the Mercedes case, file e383532c-fef4-15e8-e053-a505fe0a3de9
|
2
|
|
Grom. La meraviglia del gelato, in Italia e nel mondo, file 49165e2c-ad38-4b1e-845b-5216cee9324a
|
1
|
|
Responsibility in food waste behaviours: an interpretive framework, file 7e2a8067-07f7-4bfd-b48f-4e577fad1cd6
|
1
|
|
The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context, file 95909e1f-ec90-40c0-ad92-8b2191194454
|
1
|
|
Social Commerce: managerial challenges and marketing opportunities. A qualitative study, file e3835312-3921-15e8-e053-a505fe0a3de9
|
1
|
|
null, file e3835312-6312-15e8-e053-a505fe0a3de9
|
1
|
|
Consumers’ attitude and behavior towards online music piracy and subscription-based services, file e383531c-1130-15e8-e053-a505fe0a3de9
|
1
|
|
null, file e3835324-0769-15e8-e053-a505fe0a3de9
|
1
|
|
Fashion firms and counterfeiting: causes and actions, file e3835325-e14e-15e8-e053-a505fe0a3de9
|
1
|
|
Luxottica, il viaggio verso la leadership, file e3835329-bfda-15e8-e053-a505fe0a3de9
|
1
|
|
Luxottica, il viaggio verso la leadership, file e3835329-c982-15e8-e053-a505fe0a3de9
|
1
|
|
External knowledge sourcing and new product development: Evidence from the Italian food and beverage industry, file e383532b-c62c-15e8-e053-a505fe0a3de9
|
1
|
|
Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions, file e383532c-83e8-15e8-e053-a505fe0a3de9
|
1
|
|
Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side, file e383532d-6678-15e8-e053-a505fe0a3de9
|
1
|
| Totale |
1.954 |