The literature about cities’ marketing is replete with articles on the subject of city branding. Included in this literature are articles dealing with the subject of measuring city image, which is a precursor to the development of a city brand. However, many of the image studies lack validity or generalization. This paper presents a methodology for measuring city image, grounded on the development of a scale for this purpose. Based on convergent and discriminant reliability and validity analyses, factors were identified that comprise a city’s image among residents and tourists in three cities: Jerusalem, Rome and Trieste. Four factors identified by residents are Municipal Facilities, Leisure, Security and Public Services. Among tourists five factors were identified: Caring, Tourism and Recreation, Security, Public Services and Leisure and Entertainment. Three corresponding factors were identified in both tourists’ and residents’ replies. The scale validation process indicated that residents and tourists have similarities and differences in their perception of a city. As such, the current finding suggests that the scales developed in this paper may be used when surveying both groups.

A summated rating scale for measuring city image / Gilboa, Shaked; Jaffe, Eugene D.; Vianelli, Donata; Pastore, Alberto; Herstein, Ram. - In: CITIES. - ISSN 0264-2751. - STAMPA. - 44:(2015), pp. 50-59. [http://dx.doi.org/10.1016/j.cities.2015.01.002]

A summated rating scale for measuring city image

PASTORE, Alberto;
2015

Abstract

The literature about cities’ marketing is replete with articles on the subject of city branding. Included in this literature are articles dealing with the subject of measuring city image, which is a precursor to the development of a city brand. However, many of the image studies lack validity or generalization. This paper presents a methodology for measuring city image, grounded on the development of a scale for this purpose. Based on convergent and discriminant reliability and validity analyses, factors were identified that comprise a city’s image among residents and tourists in three cities: Jerusalem, Rome and Trieste. Four factors identified by residents are Municipal Facilities, Leisure, Security and Public Services. Among tourists five factors were identified: Caring, Tourism and Recreation, Security, Public Services and Leisure and Entertainment. Three corresponding factors were identified in both tourists’ and residents’ replies. The scale validation process indicated that residents and tourists have similarities and differences in their perception of a city. As such, the current finding suggests that the scales developed in this paper may be used when surveying both groups.
2015
Destination marketing, cities image, scale development
01 Pubblicazione su rivista::01a Articolo in rivista
A summated rating scale for measuring city image / Gilboa, Shaked; Jaffe, Eugene D.; Vianelli, Donata; Pastore, Alberto; Herstein, Ram. - In: CITIES. - ISSN 0264-2751. - STAMPA. - 44:(2015), pp. 50-59. [http://dx.doi.org/10.1016/j.cities.2015.01.002]
File allegati a questo prodotto
File Dimensione Formato  
Gilboa_A summated rating_2015.Pdf

solo utenti autorizzati

Note: Articolo
Tipologia: Documento in Post-print (versione successiva alla peer review e accettata per la pubblicazione)
Licenza: Tutti i diritti riservati (All rights reserved)
Dimensione 422.22 kB
Formato Adobe PDF
422.22 kB Adobe PDF   Contatta l'autore

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/868431
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 73
  • ???jsp.display-item.citation.isi??? 55
social impact