The paper investigates what is said about the Mediterranean diet (MD) by analyzing online related information: Media contents and consumer conversations uploaded in Italian and Spanish websites. The adopted research methodology is semantic clustering enabled by text mining techniques. The results show that the MD embodies both functional and symbolic attributes, as well as cultural and experiential traits.
The Mediterranean diet storytelling an inquiry into an intangible marketing asset / Sfodera, F.; Nosi, C.; Mattiacci, A.; Petruzzellis, L.. - XV:Tourism Culture and Arts Marketing(2018). ( XV SIM CONFERENCE - I percorsi identitari nel marketing Bari ).
The Mediterranean diet storytelling an inquiry into an intangible marketing asset
Sfodera F.
;Nosi C.;Mattiacci A.;
2018
Abstract
The paper investigates what is said about the Mediterranean diet (MD) by analyzing online related information: Media contents and consumer conversations uploaded in Italian and Spanish websites. The adopted research methodology is semantic clustering enabled by text mining techniques. The results show that the MD embodies both functional and symbolic attributes, as well as cultural and experiential traits.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
