MATTIACCI, ALBERTO
MATTIACCI, ALBERTO
DIPARTIMENTO DI COMUNICAZIONE E RICERCA SOCIALE
(Re) discovering niche marketing
2010 Mattiacci, Alberto; Ceccotti, Federica
27 RAPPORTO ITALIA 2015
2015 Eurispes, ; Mattiacci, Alberto
4th International Conference of the Academy of Wine Business research
2008 Mattiacci, Alberto
A chi conviene lo smart working
2021 Mattiacci, Alberto
A la guerre comme a la guerre. Capire il brand per l'employer branding
2022 Mattiacci, Alberto
A la guerre comme alla guerr: capire il brand per l'employer branding
2022 Mattiacci, Alberto
A Strategic Framework for Marketing Sweet, Reinforced and Fortified Wines
2013 Mattiacci, Alberto; Costanza, Nosi
ACADEMY OF MARKETING SCIENCE
In corso di stampa Mattiacci, Alberto
Altri 150 anni di made in Italy nel mondo?
2011 Mattiacci, Alberto
Application of Neuro-Marketing techniques to the wine tasting experience
2018 Caratu', Myriam; Cherubino, Patrizia; Mattiacci, Alberto
Applying blockchain to quality food products. A marketing perspective
2023 Bonetti, Enrico; Bartoli, Chiara; Mattiacci, Alberto
Aprite quella porta: lo scenario e le sfide al marketing
2010 Mattiacci, Alberto
AREA MARKETING-PRODOTTO-MERCATO
2001 Mattiacci, Alberto
Assessing olfactory perception in young persons. A neuroscience perspective
2016 DI FLUMERI, Gianluca; Caratu', Myriam; Maglione, ANTON GIULIO; Mattiacci, Alberto; Babiloni, Fabio
Astley Bank and Savoia - a comparative case study analysis of enterpreneurship in the hospitality industry in relation to the Uk and Italy
2006 Mattiacci, Alberto
Best selected paper sezione Digital Marketing, SIM Conference 2020
2020 Ceccotti, Federica; Vernuccio, Maria; Mattiacci, Alberto; Pastore, Alberto
Big data visualisation, geographic information systems and decision making in healthcare management
2018 Chinnaswamy, Anitha; Papa, Armando; Dezi, Luca; Mattiacci, Alberto
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy.
2017 Caratu', Myriam; Mattiacci, Alberto
Brand-Casting. Il TvBrand, protagonista della nuova competizione televisiva
2012 Mattiacci, Alberto
BRAND. Lo stile della differenza
2013 Mattiacci, Alberto