CESAREO, LUDOVICA
CESAREO, LUDOVICA
DIPARTIMENTO DI MANAGEMENT
Acting on Luxury Counterfeiting
2014 Cesareo, Ludovica; Pastore, Alberto
Antecedents and anti-counterfeiting tactics that influence consumer complicity in emerging markets
2014 P. E., Chaudhry; Cesareo, Ludovica; S., Stumpf
Consumer-directed Anti-Counterfeiting Measures (CAMs): A Review and Preview
2014 Cesareo, Ludovica; B., Stoettinger
Consumers’ attitude and behavior towards online music piracy and subscription-based services
2014 Cesareo, Ludovica; Pastore, Alberto
Counterfeit luxury products: consumer attitudes, behavior and cultural influences
2012 Pastore, Alberto; F., Cesaroni; Cesareo, Ludovica
Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products.
2014 Pastore, Alberto; F., Cesaroni; Cesareo, Ludovica
Counterfeiting luxury goods
2017 Cesareo, Ludovica; Pastore, Alberto; Williams, Patti
Delving into the Counterfeiting Phenomenon: An Exploratory Analysis of Original Brands’ Perceptions and their Strategies against Fakes
2013 Pastore, Alberto; Cesareo, Ludovica
Destination image differences between first-time and return visitors: An exploratory study on the city of Rome
2014 Giraldi, Angelo; Cesareo, Ludovica
Exploring the Counterfeiting and Piracy Phenomena through Insights into Demand and Offer
2014 Cesareo, Ludovica
Fashion firms and counterfeiting: causes and actions
2016 Pastore, A.; Cesareo, L.
Fashion firms and counterfeiting: causes and actions.
2013 Pastore, Alberto; Cesareo, Ludovica
How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies.
2013 Cesareo, Ludovica; B., Stoettinger; Pastore, Alberto
Il fenomeno della contraffazione nella prospettiva del management. Verso un sistema per la brand protection
2014 Pastore, Alberto; Cesareo, Ludovica
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
2014 R., Shaanan Satchi; J., Hornik; Cesareo, Ludovica; Pastore, Alberto
It is counterfeits that consumers love?! Exploring the phenomenon in the digital environment
2014 B., Stoettinger; Cesareo, Ludovica
Le learning histories come strumento di knowledge transfer: un comparative case study
2013 Cesareo, Ludovica; Giordani, Federica; Iannotta, Michela
Lotta alla contraffazione! Un'indagine esplorativa su strategie, strumenti e azioni delle imprese di marca
2012 Pastore, Alberto; Cesareo, Ludovica
Market-Driven Management and Corporate Culture: Competitiveness and Innovation
2012 Gatti, Mauro; Cesareo, Ludovica
No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms.
2014 Pastore, Alberto; Cesareo, Ludovica