DAL TEXTUAL POACHERS AL LIKE/DISLIKE Quale valore dare all’«engagement» delle audience 2.0?

In recent years the phenomenon of fandom has gradually become synonymous with the most advanced innovative and engaged forms of media consumption. What we see today is , in fact , the result of a process of "normalization", which has taken advantage of the affirmation of Web 2.0 and the spread of so-called participatory culture. However, the exponential growth of consumption practices in some way related to fandom and the increased visibility ( and observability ) of these through social media , have gradually shifted the scientific interest from a qualitative and in-depth reading of fandom engagement to a quantitative analysis of fandom practices and textual productivity . At the same time these practices observed in social media are becoming increasingly popular, yet most disengaged.