Economic downturn, Sustainability, brand management
Sustainability, competitiveness and trends in brand management during economic downturn / Pastore, A., Barbarossa, C., M., M.. - STAMPA. - (2009), pp. 79-91. (7th International Conference. Dealing with the global economic crisis by companies and economies conference BELGRADO 27 11 2009).
Sustainability, competitiveness and trends in brand management during economic downturn
PASTORE, Alberto;BARBAROSSA, CAMILLA;
2009
Abstract
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