BARBAROSSA, CAMILLA
BARBAROSSA, CAMILLA
DIPARTIMENTO DI MANAGEMENT
Almost green. Exploring why environmentally minded consumers do not translate their intentions into purchase behavior
2011 Pastore, Alberto; Barbarossa, Camilla
BRAND ARCHITECTURE STRATEGY NEI SETTORI CONVERGENTI TECHNOLOGY DRIVEN
2009 Pastore, Alberto; Barbarossa, Camilla
Climate Change threats, needs frustration, and consumer responses: An exploratory study
2022 DI POCE, MARIA CARMEN; Barbarossa, Camilla; Pastore, Alberto
Climate change, needs frustration, and consumer responses
2023 Barbarossa, Camilla; DI POCE, MARIA CARMEN; Pastore, Alberto
Deepening the complexity of green purchasing behaviour: a structural modeling approach
2011 Barbarossa, Camilla; Vernuccio, Maria
Delving into the complexity of consumer green purchasing behaviour. A multiple method approach
2012 Barbarossa, Camilla
Drivers of e-brand attitude. A structural modeling approach
2010 Vernuccio, Maria; Giraldi, Angelo; Barbarossa, Camilla; Ceccotti, Federica
Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption
2022 Querci, Ilaria; Barbarossa, Camilla; Romani, Simona; Ricotta, Francesco
Green consumer behaviour: an exploration of values held by "subjectivist" consumer
2012 Pastore, Alberto; Barbarossa, Camilla
I driver percettivi dell'atteggiamento verso la marca digitale. Un'indagine empirica
2010 Vernuccio, Maria; Ceccotti, Federica; Barbarossa, Camilla; Giraldi, Angelo
La gestione strategica dell’architettura di marca nei settori convergenti technology driven
2010 Pastore, Alberto; Barbarossa, Camilla
Sustainability, competitiveness and trends in brand management during economic downturn
2009 Pastore, Alberto; Barbarossa, Camilla; M., Mandaric
The effects of Social-Interactive Engagement and Social Identity on Brand Love in Online Network-based Communities
2014 Vernuccio, Maria; Pagani, M.; Barbarossa, Camilla; Pastore, Alberto
The role of social-interactive engagement and social identity in the development of brand love through facebook fan page
2014 Vernuccio, Maria; M., Pagani; Barbarossa, Camilla; Pastore, Alberto
Why people do not buy environmentally friendly products? An exploratory approach.
2011 Pastore, Alberto; Barbarossa, Camilla