The present contribution offers a multi-disciplinary analyses of the communicational function of packaging within the consumption process. The study is based on the interaction between the consumer and packaging of some methodological tools of Semiotics, which should bring high analytical potential to Marketing.
Il packaging nel processo di consumo: prospettive di analisi tra semiotica e marketing / Pastore, Alberto; Vernuccio, Maria. - In: FINANZA MARKETING E PRODUZIONE. - ISSN 1593-2230. - STAMPA. - 22:3(2004), pp. 108-137. [10.1485/FMP_04_03_CA]
Il packaging nel processo di consumo: prospettive di analisi tra semiotica e marketing
PASTORE, Alberto;VERNUCCIO, Maria
2004
Abstract
The present contribution offers a multi-disciplinary analyses of the communicational function of packaging within the consumption process. The study is based on the interaction between the consumer and packaging of some methodological tools of Semiotics, which should bring high analytical potential to Marketing.File allegati a questo prodotto
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