Millennials beyond health: social networks as sources of supplements information in decision-making processes. An exploratory study

This study aims to contribute to filling the gap in the understanding of pre-purchase consumer behavior decision- making process, as related to the unnotified and illegal supplements and to outlines the dynamics that unfold inside a virtual community. Dietary supplements have an online collection of chaotic information that includes both official and reliable content and unsafe and unverified content (Siracusa and Petrelli, 2016). Furthermore, the regulatory gaps in the sale of online supplements have given rise to a shadow market, a mixture of unnotified and illegality products. The study focuses on the Millennials’ wellness meaning-making and the information-seeking behavior, centered on social networks as a shadow markets of information on unnotified and illegal supplements