This paper aims to investigate phygital sporting events focusing on the Opening Ceremony of the World Alpine Ski Championships Cortina 2021. The research adopts qualitative, single-case study-based techniques and involves various levels of analysis. The findings uncover the characteristics of phygital sporting events and how phygital can enhance customer experience and engagement.
What is a phygital sporting event? Evidence from the World Alpine Ski Championships Cortina 2021 opening ceremony / Piccioni, Niccolò; Bartoli, Chiara; Nosi, Costanza; Mattiacci, Alberto. - (2021). (Intervento presentato al convegno Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, XVIII^ SIM Conference tenutosi a Ancona).
What is a phygital sporting event? Evidence from the World Alpine Ski Championships Cortina 2021 opening ceremony
Piccioni Niccolò
Primo
;Bartoli ChiaraSecondo
;Mattiacci AlbertoUltimo
2021
Abstract
This paper aims to investigate phygital sporting events focusing on the Opening Ceremony of the World Alpine Ski Championships Cortina 2021. The research adopts qualitative, single-case study-based techniques and involves various levels of analysis. The findings uncover the characteristics of phygital sporting events and how phygital can enhance customer experience and engagement.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
