PATRIZI, MICHELA
PATRIZI, MICHELA
DIPARTIMENTO DI MANAGEMENT
An exploratory study on consumer sustainable responses to nature-inspired VR brand experiences
2025 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Artificial Intelligence and Brand Anthropomorphisation: the role of voice assistants
2019 Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto
Benefici e rischi nell’interazione con gli assistenti vocali. Un’indagine esplorativa in Italia
2021 Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Best paper sezione Marketing Communication & Branding
2018 Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto
Brand anthropomorphisation and brand voice: the role of the name-brand voice assistant
2020 Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto
Branding innovation: brand voice and brand anthropomorphism in the name-brand voice assistants context
2022 Patrizi, Michela
Casi di marketing Vol. XVI. Quaderni del Master Universitario in Marketing Management
2022 Patrizi, Michela
Cognitive pathways in VR-based metaverse brand experiences: Enhancing consumer brand engagement through perceived absorption
2025 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria
Competenze soft. Il gap da colmare per inserire i neolaureati nel mondo del lavoro
2023 Pastore, Alberto; Scrimieri, Chiara; Patrizi, Michela
Deepening branding opportunities in VR-based metaverses. A qualitative study
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants
2023 Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto
Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z
2024 Ceccotti, Federica; Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Developing voice-based branding. Insights from Mercedes Case
2019 Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto
Developing voice-based branding: insights from the Mercedes case
2021 Vernuccio, M.; Patrizi, M.; Pastore, A.
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love
2025 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Evoluzione del brand tra antropomorfismo e intelligenza artificiale: il ruolo della voce
2018 Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto
Exploring branding strategies in metaverses. A qualitative study
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
Exploring young adults’ unwillingness to adopt COVID-19 contact tracing apps. A mixed-method study
2023 Barbarossa, Camilla; Patrizi, Michela; Vernuccio, Maria; DI POCE, MARIA CARMEN
Facebook Insights
2021 Patrizi, Michela
Gli assistenti vocali agli occhi dei millennials: un’indagine esplorativa
2020 Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto