External shock and tourism: real and media impact

The nature and characteristics of tourism make it one of the most sensitive and vulnerable areas to external shocks, both economic crises, wars and environmental disasters. The increased the frequency of global crisis has led scholars to examine the impacts, the absorption times and their evolution over the time, fully and from different points of view. The actual duration of the recovery time depends on many variables, some attributable directly to the destination and the activities carried out. The paper analyses the implications of the external shocks, the tourism ability to absorb them and the role of media and communication, to define the marketing strategies focused on an holistic point of view