Environmental Sustainability as Indicator of Social Quality The New Opportunities Offered by Communication

Compared to the European scenario that emerged from the analysis of Eurobarometer (2011–2014) surveys, we conducted a research on the opinions of the Italian students and professionals from eight focus groups about the relation between environmental issues, social quality and communication. The assumption is that communication is a strategic factor that could contribute to determining the social quality and, consequently, the satisfaction of the common people. The study demonstrates that it is necessary to plan well-thought-out communication activities aimed at increasing awareness of environmental issues. Findings from this study support the need to develop a greater awareness and a renewed critical consciousness of the relationships between person, environment and social quality.