What does TV actually mean? New consumer experience and generations

For researchers interested in audience studies, the generational hypothesis connecting audiencehood with the opportunity to build a generational identity is as fascinating as it is challenging. Especially in the last 15 years, many popular definitions of generation have been given for a specific media-consumer target group, mainly based on the use of new technologies (such as “Web Generation”, “Nintendo Generation”, “e-Generation”, etc.). This labeling process was driven by the enthusiasm of marketing professionals, the concerns emerging from the journalistic debate, and the attention given by scientific publications emphasizing the role of media in the construction of a generational semantics and “we sense”. This essay aims to address the relationship between generations and media audience by focusing on a highly central, symbolically and culturally charged medium characterized by a large cross-audience penetration and daily consumption practices: Television. After years of stability