Social tv e political engagement Come leggere le pratiche delle engaged audience della telepolitica

In the last few years, the progressive digitalization of everyday life and, above all, the growth of online interactions within social media have opened up a new field of research, dedicated to the likely correlation between audience engagement and political engagement. Interesting emergent phenomena are now taking place, such as the Social Tv, by which media consumption is inspired by a kind of active participation, similar to the one typical of political sphere. The article will analyze the link between audience engagement and political engagement from both a theoretical and empirical standpoint. As for the empirical level, I will analyze online audience conversations by taking into account the qualitative analysis of a significant sample of tweets produced by the Italian audience, with respect to two political Tv programs (namely “Servizio Pubblico” and “Piazza Pulita”).