Research advances in Front-of-Pack Nutritional Labeling and stages of policy life cycles: A Systematic Review

The luxury sector is undergoing a profound transformation driven by a combination of unsatisfactory performance results and shifting consumer attitudes. Among other factors, a prominent role is played by the growing interest among stakeholders in how luxury companies address various facets of sustainability - a core element in shaping branding strategies to remain competitive within the sector. However, limited attention has been devoted to the practical implications of sustainability in the luxury domain, underestimating the strategic opportunities it offers. Accordingly, our research aims to examine how transparency regarding sustainable operations influences the perceived uniqueness of products, fostering positive consumer attitudes and improving brand reputation, purchase intention, and word-of-mouth. Furthermore, the study explores whether different communication styles (Narrative storytelling vs. Informative) enhance these effects. The findings suggest that providing transparency about a company’s sustainable practices significantly increases the perceived value of its products and positively impacts brand outcomes. This effect is further amplified by narrative communication, which more effectively fosters favorable brand-related outcomes compared to purely informational approaches.