The Evaluation of Corporate Sustainability Strategies in Italy: Challenges and Opportunity of Recycled Packaging

The scientific literature and practice have demonstrated that the old linear economic model “extract—produce—use and throw away” is no longer sustainable due to the enormous accumulation of waste and the related production of CO2. Consequently, there is a need to adopt more sustainable development systems that include recycling resources and producing goods derived from recycled material. The examined literature highlights that SMEs are the least likely to make technological or paradigm changes in favor of sustainable choices due to a lack of resources and managerial competencies. This study presents a mixed-method approach based on qualitative and quantitative analyses. The qualitative analysis aims to identify, in the Italian context, measures that encourage companies to reduce the use of plastics in favor of sustainable alternatives. The quantitative analysis, based on secondary data, aims to identify the characteristics of the firms that benefited from the aid identified in the previous analysis. Thus, this study may support corporate environmental sustainability strategies in Italy by identifying specific characteristics and profiles of those companies willing to obtain public incentives for the use of recycled materials in their business and production processes. The results show that small and micro-sized companies obtained most of the analyzed incentives (almost 76% in terms of number of applications), and the most affected areas by these measures are the agriculture and food industries. Therefore, economic incentives can improve sustainable performance for small and micro-sized enterprises in the wide agri-food sector, while the legislator must adopt different tools, such as bans, Extended Producer Responsibility (EPR), and sustainability reports for medium-large sized companies of other crucial industrial sectors such as construction and automotives.