Climate change is changing how tourists behave at destinations, potentially affecting their satisfaction and overall tourist experience. This study explores the relationship between adaptive behavior and satisfaction, considering the moderating effect of pro-environmental behavior and destination image. The research was conducted through a survey, and the Italian Apulia region was considered as the study area. The results show a positive relationship between adaptive behavior and satisfaction, a relationship that is positively moderated by pro-environmental behavior and destination image
Examining the Influence of Adaptive Behavior on Tourism Satisfaction Amid Climate Change Challenges / Chiarullo, Livio; Sfodera, Fabiola; Capone, Veronica. - (2024), pp. 186-190. (Intervento presentato al convegno 11th ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT CONFERENCE tenutosi a Mauritius).
Examining the Influence of Adaptive Behavior on Tourism Satisfaction Amid Climate Change Challenges
Fabiola Sfodera
;Veronica Capone
2024
Abstract
Climate change is changing how tourists behave at destinations, potentially affecting their satisfaction and overall tourist experience. This study explores the relationship between adaptive behavior and satisfaction, considering the moderating effect of pro-environmental behavior and destination image. The research was conducted through a survey, and the Italian Apulia region was considered as the study area. The results show a positive relationship between adaptive behavior and satisfaction, a relationship that is positively moderated by pro-environmental behavior and destination imageI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
