This contribution focuses on the strategic and organizational communication set up by the Italian government around the Piano Nazionale di Ripresa e Resilienza – National Recovery and Resilience Plan (PNRR), i.e., the Italian plan to qualify for the NextGenerationEU fund for post-pandemic recovery. In particular, we investigate which communicative innovations the PNRR has brought and what are the existing vulnerabilities that it is perpetuating. To this end, we inquire into the communication governance models and into the hybridization processes that are embedded in and (re)produced through the PNRR project in Italy.
The challenges of communicating the Italian Recovery Plan: Investigating models, strategies, practices, and rhetorics / Comunello, Francesca; Germani, Dario; Lovari, Alessandro; Marinelli, Alberto; Piromalli, Leonardo. - (2023), pp. 121-129. (Intervento presentato al convegno ECREA Organisational and Strategic Communication Section Conference tenutosi a Autonomous University of Lisbon).
The challenges of communicating the Italian Recovery Plan: Investigating models, strategies, practices, and rhetorics
Comunello, Francesca;Germani, Dario;Marinelli, Alberto;Piromalli, Leonardo
2023
Abstract
This contribution focuses on the strategic and organizational communication set up by the Italian government around the Piano Nazionale di Ripresa e Resilienza – National Recovery and Resilience Plan (PNRR), i.e., the Italian plan to qualify for the NextGenerationEU fund for post-pandemic recovery. In particular, we investigate which communicative innovations the PNRR has brought and what are the existing vulnerabilities that it is perpetuating. To this end, we inquire into the communication governance models and into the hybridization processes that are embedded in and (re)produced through the PNRR project in Italy.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
