EXAMINING STAKEHOLDERS’ ROLES IN ESTABLISHING SUSTAINABLE TOURISM-AN INTERNATIONAL AND CROSS-CULTURAL STUDY

Planning and development for the tourism industry have focused on sustainability ideas and problems. It has grown more difficult to address issues of sustainability, environmental protection, and local community involvement. However, the past studies are limited in terms of how stakeholders in the tourist industry interact and how this engagement might help achieve sustainability goals. Today the era has changed and the audience are now available on virtual or online modes rather than the physical ones. Based on this and existing frameworks, we propose an extended framework along with roles and responsibilities of each, adding the online communities including travel vloggers in this. A systematic literature is done to identify the role of new stake holder, online communities, in creating sustainable tourism in the market.