#ScienzeABC: pills of digital knowledge to tell the Sciences Applied to Cultural Heritage

In recent years, also due to the COVID-19 pandemic, the use of the internet and social networks has significantly increased, both for personal entertainment and for study/ training needs. No topic has been spared by digitization: even the humanities and sciences have had a significant increase on the main search provider since February 2020. These disciplines are often considered diametrically opposed but, above all in the Cultural Heritage field, science and art merge in the creation phase of a work of art as much as in its conservation process. The idea of starting and managing an Instagram profile about sciences applied to cultural heritage (called @scienze.abc) stems from the desire to contribute to reduce the distance between art and science, promoting greater visibility of STEM subjects, with the aim of spreading the knowledge of the Sciences Applied to Cultural Heritage and to introduce the younger audience to the degree course focused of these disciplines. The project fits into the context of digital learning, applying the tools (e.g. posts, reels and stories) provided by the social network platform Instagram. Pills of scientific knowledge, fun facts and advises about Cultural Heritage are proposed combining short and simple captions with impressive images. In particular, the topics selected for the daily posts concern the activities of scientific experts for Cultural Heritage (Conservation Scientist) carried out in the laboratory and in-situ, the tools of the trade, news from national and international scientific community, curiosities from the world of Cultural Heritage and historical-archaeological-artistic places of interest, more or less known. The language chosen is essential and at the same time scientific and informative, using the typical register of the social networks. The target