Water conservation and environmental sustainability from a community clinical psychological perspective

This study was carried out as a part of the international cooperation project "Agua Futura" for the improvement of water resource management in rural communities of Central America. Given the problem of water shortage, especially in El Salvador, the aim was to detect some key factors affecting water conservation and environmental sustainability from a community clinical psychological perspective. Ninety rural inhabitants (mean age = 46.84, SD = 17.05) of El Salvador were given a structured interview exploring their symbolizations about water conservation. Data were analyzed through computer-assisted thematic analysis, then complemented by a qualitative analysis. Several themes were identified highlighting some differences regarding the emotional salience given to water resources as a primary good, the sense of responsibility for the sustainability of water resources at the community level, as well as diverse motivations and purposes affecting water use in households. The findings support the role of emotions, representations about others' attitudes, and defenses against vulnerability and future uncertainty about water shortage. Additionally, the shift between an individualist or collectivist perspective underlying the decision to preserve water resources represents a significant matter to be taken into account for the understanding of effective pro-environmental behaviors in the long run.