The present study aims to offer a possible starting point to initiate a reliable literature review in the economic and managerial fields on the topic of “metaverse”. Using text mining, the titles, abstracts and keywords of 188 articles were analyzed adopting text minining. The co-occurrence analysis of the lexical units in the examined texts reveal th importance of avatars and virtual, mixed, and extended realities in fostering the construction of the metaverse, in addition to artificial intelligence and the centrality of human beings in constructing the new world.

Metaverso. Un'analisi semantica della letteratura scientifica / Piccioni, Niccolo; Nosi, Costanza. - (2022). (Intervento presentato al convegno People, Planet, Place: cooperation & shared value for a new era of critical marketing tenutosi a Salerno).

Metaverso. Un'analisi semantica della letteratura scientifica

Niccolo Piccioni
Primo
;
2022

Abstract

The present study aims to offer a possible starting point to initiate a reliable literature review in the economic and managerial fields on the topic of “metaverse”. Using text mining, the titles, abstracts and keywords of 188 articles were analyzed adopting text minining. The co-occurrence analysis of the lexical units in the examined texts reveal th importance of avatars and virtual, mixed, and extended realities in fostering the construction of the metaverse, in addition to artificial intelligence and the centrality of human beings in constructing the new world.
2022
People, Planet, Place: cooperation & shared value for a new era of critical marketing
metaverse; explorative research; semantic analysis; co-occurrence analysis
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
Metaverso. Un'analisi semantica della letteratura scientifica / Piccioni, Niccolo; Nosi, Costanza. - (2022). (Intervento presentato al convegno People, Planet, Place: cooperation & shared value for a new era of critical marketing tenutosi a Salerno).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1660777
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