This study examines the role of technology as a driver of sustainable tourism perceptions among Generation Z. The work considers the perspective of locals in Pakistan and uses a multi-method, multiphase embedded research design approach. The research findings demonstrated that technology has a positive correlation with the environmental, social-cultural, and economic dimensions of sustainable tourism perception among Generation Z. Therefore, technology could be considered a dimension of sustainable tourism perception for locals, but perceptions differ significantly depending on the size of the city of the participant. The results of the experimental design phase that utilized picture stimuli demonstrated a linear relationship between technology and sustainability and enhanced their definition and implementation for developing countries. This research diverges from most past research on these topics by focusing on Generation Z, for whom digital media and technology play a crucial role and for whom these technologies are positively correlated with sustainability and its overall perception. Implications for policies and practices for emerging country governments are provided.

Is technology everywhere? Exploring Generation Z's perceptions of sustainable tourism in developing countries / Sfodera, F; Cain, L.; Di Leo, A.. - In: INTERNATIONAL HOSPITALITY REVIEW. - ISSN 2516-8142. - (2022), pp. 1-29.

Is technology everywhere? Exploring Generation Z's perceptions of sustainable tourism in developing countries

Sfodera F;Di Leo A.
2022

Abstract

This study examines the role of technology as a driver of sustainable tourism perceptions among Generation Z. The work considers the perspective of locals in Pakistan and uses a multi-method, multiphase embedded research design approach. The research findings demonstrated that technology has a positive correlation with the environmental, social-cultural, and economic dimensions of sustainable tourism perception among Generation Z. Therefore, technology could be considered a dimension of sustainable tourism perception for locals, but perceptions differ significantly depending on the size of the city of the participant. The results of the experimental design phase that utilized picture stimuli demonstrated a linear relationship between technology and sustainability and enhanced their definition and implementation for developing countries. This research diverges from most past research on these topics by focusing on Generation Z, for whom digital media and technology play a crucial role and for whom these technologies are positively correlated with sustainability and its overall perception. Implications for policies and practices for emerging country governments are provided.
2022
technology, sustainability, pro poor tourism, Generation Z, domestic tourism
01 Pubblicazione su rivista::01a Articolo in rivista
Is technology everywhere? Exploring Generation Z's perceptions of sustainable tourism in developing countries / Sfodera, F; Cain, L.; Di Leo, A.. - In: INTERNATIONAL HOSPITALITY REVIEW. - ISSN 2516-8142. - (2022), pp. 1-29.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1639005
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