Marketing Management practice is a method built on science and technology (Mattiacci and Pastore, 2021). Its paradigm draws on many areas of human knowledge: the social and human sciences and, more recently, the computational ones. Either as a discipline or as a practice, Marketing Management contracted a special debt towards modern scientific thoughts and research (Malhotra, 2019; Kumar, 2015), which are its principles and the methodological framework of social research, that have made it possible to build the «Marketing Research» field.
Micro & Macro Marketing, Special Issue Special Issue title "The New Life of Marketing Research. The Insight Imperative" / Mattiacci, A.; Sfodera, F.. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - (2021).
Micro & Macro Marketing, Special Issue Special Issue title "The New Life of Marketing Research. The Insight Imperative"
Mattiacci A.;Sfodera F.
2021
Abstract
Marketing Management practice is a method built on science and technology (Mattiacci and Pastore, 2021). Its paradigm draws on many areas of human knowledge: the social and human sciences and, more recently, the computational ones. Either as a discipline or as a practice, Marketing Management contracted a special debt towards modern scientific thoughts and research (Malhotra, 2019; Kumar, 2015), which are its principles and the methodological framework of social research, that have made it possible to build the «Marketing Research» field.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
