Food delivery e certificazioni di qualità. Analisi della prospettiva e-commerce in Italia prima e durante il Covid-19

The development and spread of e-commerce proved to be of great importance during the COVID-19 pandemic, allowing people to benefit from many remote services. In this period, the use of e-commerce has grown exponentially, especially in the agri-food sector. However, among the sectors that are not yet widespread in this context is that of food with quality certifications. This study evaluates the feasibility of a food delivery service of quality products correlated with a nutritional plan developed by a biologist-nutritionist. By administering a questionnaire to 300 respondents in the pre-pandemic period from SARS-CoV2 (2019) and during the pandemic (2020-2021), the respondents’ eating habits and willingness to join the service were assessed. The results show that more than half of the respondents would be interested in the service regardless of their income. Based on the responses, target subjects were identified (16.7% of the total), for which individual diet plans were drawn up accompanied by a shopping list containing only food with quality certifications.