The phenomenon of cloud platform commerce allows enterprises, retailers, and customers to be brought together in ‘one-stop marketing, offering both products and delivery. This change is controlled by a vast innovation application where the low-cost demands are serving the power of the virtual experiences. It is dominated by larger networks and the time-space matrix, providing an opportunity to revitalize the role of urban planning in rethinking the city. The poster presents a better understanding of the E-retail phenomena and its implications on the ground of territories, and communities, with a particular focus on Amazon in Europe within the Italian geography.
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