Girls and the Media: Girlhood Studies Agenda and Prospects in Italy

Within the Italian context, girlhood studies can hardly be considered a specific field: adolescence and gender construction in Italy have historically been investigated by sociology and psychology, although, in recent years, media studies have also focused on youth media consumption as a cultural process in the broader sense, investigating the relevance of the media in the identity-building process. Actually, the lack of a definition of girlhood studies as such did not prevent Italian research from providing theoretical contributions and significant research on girlhood, mostly in the fields of reception studies, audience studies and textual analysis. On these premises, the article aims at discussing the relationships between girlhood and the media nowadays, keeping in mind firstly the recent transformations in media consumption within the networked society; secondly the coexistence of contradictory representations of girlhood in both the local and the global and the way it is assembled in the young audience discourse; and thirdly the phenomenon of identity co-creation in creative fandom practices.