The typical products within food glocalization: the makings of a XXIInd Century industry.

The choice of typical products as an area of autonomous business with great potential comes from the development of a scenario of supply made up of important trends – within wealthy countries – that simultaneously invested in: the economy, the agricultural sector, the agro-food sector and, on the same level, in the tourist industry and (of consumption) in the cultural sector, in the broad sense. It is well-known that the more significant traits of the matter are connected to the following elements: globalisation; the increased use of technology in agricultural production; the renewed concept of territory; the “philosophical” change of agricultural policies; the great fragmentation of the tourist industry; the tensions generated by public opinion towards subjects like food safety, exacerbated by recent shocking events (mad cow disease, GMO, etc.); and new food consumption behaviour. The definition and background of typical food products are located in these varied elements.