VERNUCCIO, Maria
 Distribuzione geografica
Continente #
EU - Europa 1.224
AS - Asia 540
NA - Nord America 412
AF - Africa 126
OC - Oceania 20
SA - Sud America 12
Continente sconosciuto - Info sul continente non disponibili 3
Totale 2.337
Nazione #
IT - Italia 638
US - Stati Uniti d'America 394
FR - Francia 150
GB - Regno Unito 107
CN - Cina 95
NL - Olanda 77
ID - Indonesia 68
DE - Germania 65
IN - India 60
VN - Vietnam 49
LK - Sri Lanka 29
KR - Corea 28
LT - Lituania 25
NG - Nigeria 22
ZA - Sudafrica 22
KH - Cambogia 21
RU - Federazione Russa 21
EG - Egitto 20
HK - Hong Kong 20
JP - Giappone 20
PH - Filippine 20
IE - Irlanda 19
TR - Turchia 17
AU - Australia 15
IR - Iran 15
TH - Thailandia 15
SK - Slovacchia (Repubblica Slovacca) 14
TW - Taiwan 14
PK - Pakistan 13
KE - Kenya 12
MY - Malesia 12
UA - Ucraina 12
CA - Canada 11
SG - Singapore 9
CH - Svizzera 8
FI - Finlandia 8
BA - Bosnia-Erzegovina 7
CZ - Repubblica Ceca 7
RO - Romania 7
TG - Togo 7
BN - Brunei Darussalam 6
PL - Polonia 6
BE - Belgio 5
CY - Cipro 5
GR - Grecia 5
NZ - Nuova Zelanda 5
PT - Portogallo 5
SA - Arabia Saudita 5
SE - Svezia 5
UG - Uganda 5
ZM - Zambia 5
AT - Austria 4
CI - Costa d'Avorio 4
DK - Danimarca 4
ES - Italia 4
ET - Etiopia 4
IL - Israele 4
MX - Messico 4
TN - Tunisia 4
AL - Albania 3
BO - Bolivia 3
EC - Ecuador 3
GH - Ghana 3
HR - Croazia 3
LV - Lettonia 3
MA - Marocco 3
MU - Mauritius 3
MW - Malawi 3
NO - Norvegia 3
NP - Nepal 3
UZ - Uzbekistan 3
ZW - Zimbabwe 3
BG - Bulgaria 2
BR - Brasile 2
BW - Botswana 2
CL - Cile 2
CO - Colombia 2
EU - Europa 2
HU - Ungheria 2
JO - Giordania 2
MT - Malta 2
MV - Maldive 2
NA - Namibia 2
AE - Emirati Arabi Uniti 1
BD - Bangladesh 1
BZ - Belize 1
DZ - Algeria 1
HN - Honduras 1
LB - Libano 1
LU - Lussemburgo 1
MK - Macedonia 1
MM - Myanmar 1
QA - Qatar 1
RS - Serbia 1
SD - Sudan 1
SS - ???statistics.table.value.countryCode.SS??? 1
TT - Trinidad e Tobago 1
Totale 2.337
Città #
Rome 254
Ashburn 39
Milan 30
Houston 28
Redmond 26
Hanoi 25
Guangzhou 20
Phnom Penh 20
Santa Cruz 18
Kaunas 15
Naples 15
Bengaluru 14
Buffalo 14
Ann Arbor 13
Changsha 13
Taipei 12
Verona 12
Woodbridge 12
Beijing 11
Fairfield 11
Ho Chi Minh City 11
Jakarta 11
Paris 11
Seoul 11
Cape Town 10
Sesto San Giovanni 10
Wilmington 10
Bangkok 9
Cambridge 9
Central District 9
Dublin 9
London 9
Pisa 9
Saint Petersburg 9
Clarks Summit 8
Seattle 8
Singapore 8
Almelo 7
Bijeljina 7
Brescia 7
Chandler 7
Lomé 7
Marano di Napoli 7
Menlo Park 7
Nottingham 7
San Jose 7
Sandy Bay 7
Shanghai 7
Bari 6
Helsinki 6
Istanbul 6
Karachi 6
Mascalucia 6
Nanchang 6
Quezon City 6
Rimini 6
Venice 6
Amersfoort 5
Amsterdam 5
Dallas 5
Kolkata 5
Kuala Lumpur 5
Lagos 5
Riyadh 5
Sezze 5
Southampton 5
Tappahannock 5
Vilnius 5
Abuja 4
Auckland 4
Bandar Seri Begawan 4
Bologna 4
Cairo 4
Chongqing 4
Falls Church 4
Frankfurt am Main 4
Genoa 4
Germasogeia 4
Grosseto 4
Gîza 4
Hangzhou 4
Kingston 4
Las Vegas 4
New York 4
Nürnberg 4
Padova 4
San Francisco 4
Surat 4
Toronto 4
Bergamo 3
Boardman 3
Chennai 3
Colombo 3
Council Bluffs 3
Dalian 3
Delhi 3
Des Moines 3
Empoli 3
Galle 3
Genova 3
Totale 1.066
Nome #
Online and offline integration in marketing communication. Delving into the business perspective, file e3835312-9cda-15e8-e053-a505fe0a3de9 708
The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness, file e3835323-7e05-15e8-e053-a505fe0a3de9 407
Online and offline integration in marketing communication. Delving into the business perspective, file e3835322-1671-15e8-e053-a505fe0a3de9 237
Who Is a Digital Agency? Delving into the Value Proposition, file e383532d-63cc-15e8-e053-a505fe0a3de9 217
Strategie di consumer-brand engagement. Il punto di vista delle imprese e delle agenzie di comunicazione, file e383531d-4e3c-15e8-e053-a505fe0a3de9 122
Rivoluzione digitale versus evoluzione del branding, file e3835316-a3a9-15e8-e053-a505fe0a3de9 92
Integrated Marketing Communication e consumer brand engagement di tipo comportamentale: il caso di Roma, file e3835321-f61e-15e8-e053-a505fe0a3de9 83
Rivoluzione digitale versus evoluzione del branding, file e3835322-13d2-15e8-e053-a505fe0a3de9 82
Il packaging nel processo di consumo: prospettive di analisi tra semiotica e marketing, file e3835311-a3de-15e8-e053-a505fe0a3de9 70
I millennials italiani e le nuove in-store technologies. Un’indagine esplorativa nel fast fashion, file e383531d-6024-15e8-e053-a505fe0a3de9 58
How university students perceive different learning techniques: a study in Spain and Italy, file e3835322-254d-15e8-e053-a505fe0a3de9 50
I social media e il loro impiego nelle strategie di corporate branding. Un’indagine esplorativa, file e3835311-627e-15e8-e053-a505fe0a3de9 29
Communication strategies for building a strong destination brand, file e383531a-8cb2-15e8-e053-a505fe0a3de9 28
Communication strategies for building a strong destination brand, file e383531a-8cb1-15e8-e053-a505fe0a3de9 18
Non chiamatele solo agenzie digitali! Un’analisi empirica sui “nuovi attori” della comunicazione, file e383532d-392b-15e8-e053-a505fe0a3de9 18
Communication strategies for building a strong destination brand, file e383531a-8cb3-15e8-e053-a505fe0a3de9 13
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants, file 38d5735e-2c92-4dfb-b4c8-2ebfb1c23349 10
I driver percettivi dell'atteggiamento verso la marca digitale. Un'indagine empirica, file e3835311-c6ab-15e8-e053-a505fe0a3de9 9
Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli user generated content, file e3835312-3f53-15e8-e053-a505fe0a3de9 9
Strategie di consumer-brand engagement. Il punto di vista delle imprese e delle agenzie di comunicazione, file e383531a-3c02-15e8-e053-a505fe0a3de9 9
Communication strategies for building a strong destination brand, file e383531a-ad48-15e8-e053-a505fe0a3de9 8
Creative crowdsourcing e dinamiche relazionali nella comunicazione di marketing. Il caso del network di Zooppa, file e3835316-9e48-15e8-e053-a505fe0a3de9 7
Digitisation and branding evolution: An integrative conceptual framework, file e383531a-b6e1-15e8-e053-a505fe0a3de9 7
Artificial Intelligence and Brand Anthropomorphisation: the role of voice assistants, file e3835323-7e07-15e8-e053-a505fe0a3de9 6
The failure of COVID-19 contact tracing apps: A psychological reactance theoretical perspective, file 70bd6d76-3eeb-4049-873c-a4996170fe20 5
Evoluzione del brand tra antropomorfismo e intelligenza artificiale: il ruolo della voce, file e383531d-b45b-15e8-e053-a505fe0a3de9 5
In-store technologies e millennials italiani: quale impatto sull’esperienza nel punto vendita e sulla fedeltà all’insegna?, file e3835325-fd72-15e8-e053-a505fe0a3de9 5
Exploring young adults’ unwillingness to adopt COVID-19 contact tracing apps. A mixed-method study, file 3de4e95b-4894-43a4-a07e-040578cbe7e2 4
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts, file 6238bda2-50bb-4f49-8e0e-027d778fb498 4
Marketing, logistica ed etica nell'innovazione di packaging, file e3835311-7e73-15e8-e053-a505fe0a3de9 4
An exploratory analysis of marketing, logistics, and ethics in packaging innovation, file e3835311-c715-15e8-e053-a505fe0a3de9 4
Best Paper Award, file e3835316-7293-15e8-e053-a505fe0a3de9 4
L'architettura del communication network: criticità relazionali e dinamiche evolutive secondo i professionisti della comunicazione di marketing, file e383531a-36ac-15e8-e053-a505fe0a3de9 4
Integrated marketing communications, destination reputation and consumer brand engagement in a tourism context, file e383531a-a074-15e8-e053-a505fe0a3de9 4
null, file e3835325-8cb6-15e8-e053-a505fe0a3de9 4
Trasformazione digitale ed evoluzione dei business model delle agenzie tradizionali in Italia: un'analisi esplorativa sui professionisti della comunicazione, file e3835328-6aab-15e8-e053-a505fe0a3de9 4
The resistance toward COVID-19 contact tracing apps. A study of psychological reactance among young adults in Italy, file 0e26485b-00e9-43fd-9c7f-9a9a1e464c53 3
L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive, file e3835312-26f8-15e8-e053-a505fe0a3de9 3
Antecendents of brand love in online network-based communities. A social identity perspective, file e3835314-9103-15e8-e053-a505fe0a3de9 3
Managerial challenges toward the integrated marketing communication (r)evolution. A qualitative study, file e383531a-4194-15e8-e053-a505fe0a3de9 3
Determinants of e-brand attitude: A structural modeling approach, file e383531a-6aee-15e8-e053-a505fe0a3de9 3
L’assistente vocale di marca: quali implicazioni per il branding? Evidenze dal caso Mercedes, file e3835323-baec-15e8-e053-a505fe0a3de9 3
How does Generation Z relate to brands through vocal dialogue? Four-types relationships in the field of voice assistants, file e80765ee-dac5-4279-99be-7cd6e3223f1a 3
Managerial and organizational perspectives on online-offline integration within integrated marketing communication. Toward a holistic conceptual framework, file 9a3c643d-4ddb-4cbc-a36e-cc2daa91c564 2
Le nuove frontiere del commercio elettronico: il social ed il mobile commerce. La prospettiva degli esperti di digital marketing, file e3835312-2337-15e8-e053-a505fe0a3de9 2
Le imprese e il social commerce: opportunità e sfide manageriali, file e3835314-9226-15e8-e053-a505fe0a3de9 2
Branding in the digital era, file e3835316-9d74-15e8-e053-a505fe0a3de9 2
Consumer-brand engagement. Delving into the managerial perspectives, file e383531a-67ff-15e8-e053-a505fe0a3de9 2
Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision, file e383531a-6aef-15e8-e053-a505fe0a3de9 2
null, file e383531d-52e9-15e8-e053-a505fe0a3de9 2
Integrated Marketing Communication e consumer brand engagement di tipo comportamentale: il caso di Roma, file e383531d-e87e-15e8-e053-a505fe0a3de9 2
How university students perceive different learning techniques: a study in Spain and Italy, file e383531e-2d52-15e8-e053-a505fe0a3de9 2
What is happening to the brand?, file e383531e-8e06-15e8-e053-a505fe0a3de9 2
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement. The moderating effects of gender, file e3835323-803a-15e8-e053-a505fe0a3de9 2
The evolution of agency-client relationships within the communication network in Italy. The perspective of communication partners, file e3835325-00ad-15e8-e053-a505fe0a3de9 2
Creative crowdsourcing e dinamiche relazionali nella comunicazione di marketing. Il caso del network di Zooppa, file e3835326-6324-15e8-e053-a505fe0a3de9 2
Developing voice-based branding: insights from the Mercedes case, file e383532c-fef4-15e8-e053-a505fe0a3de9 2
Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing?, file 209a1e47-28c0-479b-a849-52f6635d4120 1
The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context, file 95909e1f-ec90-40c0-ad92-8b2191194454 1
Innovazione nel branding e assistenti vocali. Dare voce e umanità alla marca, file b9fd20e8-7ec7-4ba4-8748-a5d82ebbc56a 1
Challenges in Marketing Communications during the COVID-19 Pandemic: insights from Tourism and Hospitality Managers, file d813be63-2ca1-4025-a946-89720aa7cb8f 1
Social Commerce: managerial challenges and marketing opportunities. A qualitative study, file e3835312-3921-15e8-e053-a505fe0a3de9 1
Communicating Corporate Brands Through Social Media: An Exploratory Study, file e3835312-5996-15e8-e053-a505fe0a3de9 1
null, file e3835312-6312-15e8-e053-a505fe0a3de9 1
Il divenire della marca ai tempi della rivoluzione digitale, file e3835316-d5b5-15e8-e053-a505fe0a3de9 1
The communication network evolution: A qualitative study on emerging relational issues and future architectures, file e383531a-6af4-15e8-e053-a505fe0a3de9 1
Maja Seric, file e383531b-fe56-15e8-e053-a505fe0a3de9 1
Consumer engagement e local brand. Indagine esplorativa in un territorio di frontiera., file e383531c-03a6-15e8-e053-a505fe0a3de9 1
Gli effetti del native advertising sulle risposte dei consumatori. Alcune evidenze sperimentali, file e3835322-118b-15e8-e053-a505fe0a3de9 1
Sinergie Italian Journal of Management, file e3835323-803c-15e8-e053-a505fe0a3de9 1
Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions, file e383532c-83e8-15e8-e053-a505fe0a3de9 1
Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side, file e383532d-6678-15e8-e053-a505fe0a3de9 1
Totale 2.412
Categoria #
all - tutte 3.433
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 3.433


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2018/201920 0 0 0 0 0 0 0 0 0 0 0 20
2019/202099 5 8 4 8 5 3 4 14 9 8 20 11
2020/2021200 8 10 5 13 20 18 20 12 24 30 18 22
2021/2022508 28 34 53 37 50 48 38 19 36 72 57 36
2022/2023569 24 24 57 81 88 64 49 38 49 39 23 33
2023/2024514 33 19 39 46 57 22 80 55 24 82 57 0
Totale 2.412