Sfoglia per Autore
Marketing 4.0: le sfide della multicanalità. Atti 16ª SIM Conference 2019
2019 Caratu', Myriam; Sorrentino, Annarita; Mancini, Marco; Trettel, Arianna
L'industria creativa dell'audiovisivo sul digitale
2019 Caratu', Myriam
Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends
2019 Cherubino, P.; Martinez-Levy, A. C.; Caratu, M.; Cartocci, G.; Di Flumeri, G.; Modica, E.; Rossi, D.; Mancini, M.; Trettel, A.
Discovering Small Insights through Neuromarketing
2019 Caratu', Myriam
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
2019 Brescia, Valerio; Caratu', Myriam; Scaioli, Giacomo
Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour - a study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques
2019 Caratu', Myriam
Managing consumer centricity
2020 Caratu', Myriam
Can social neuromarketing be useful to public policy?
2020 Caratu', Myriam; Sorrentino, Annarita; Scozzese, Giancarlo
Brand entertainment. A comparative study between England and Italy
2020 Caratu', Myriam; Scozzese, Giancarlo
Intelligenze artificiali ed emotive: conoscenza, informazione e scienza
2020 Caratu', Myriam
Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation
2021 Ryding, Daniella; Caratu', Myriam; Vignali, Gianpaolo
Gli effetti del lockdown sul retail e sulla GDO
2021 Caratu', Myriam
La scuola va in digitale: didattica a distanza, nuove tecnologie e metodologie
2021 Caratu', Myriam
Smart City, e-Health e ambiente
2021 Caratu', Myriam
Smart-sensing technologies for the assessment of the environment: a tool for improving health and sustainable management of urban areas - Monitoraggio della qualità ambientale: potenzialità perl’e-health e il management delle smart cities
2022 Caratu', Myriam; Pigliautile, Ilaria
Metaverso e Horizon: Mixed Reality e rebranding di Facebook in Meta
2022 Caratu', Myriam
AI, Neuro- and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research
2022 Caratu', Myriam
A retrospective (2011-2018) of the I-Corps Entrepreneurship Education program and of the New York City Regional Innovation Node
2022 Caratu', Myriam; Blaho, John
Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience
2022 Caratu', Myriam
Application of Crowd Sensing for Sustainable Management of Smart Cities
2022 Pigliautile, Ilaria; Caratu', Myriam
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