The fourth chapter, provided by Myriam Caratù, outlines the topic of the customer-centric approach and the method to cover the bias derived from a traditional marketing approach
Managing consumer centricity / Caratu', Myriam. - (2020), pp. 51-67.
Managing consumer centricity
Myriam Caratu'
2020
Abstract
The fourth chapter, provided by Myriam Caratù, outlines the topic of the customer-centric approach and the method to cover the bias derived from a traditional marketing approachFile allegati a questo prodotto
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