CARATU', MYRIAM
CARATU', MYRIAM
DIPARTIMENTO DI COMUNICAZIONE E RICERCA SOCIALE
21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective
2016 Ryding, Daniella; Vignali, Gianpaolo; Caratu', Myriam; Wang, Yen Yin; Carey, Robin
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
2019 Brescia, Valerio; Caratu', Myriam; Scaioli, Giacomo
A network- based view of the University Technology Transfer: boosting the go-to-market of innovation with the NSF I-Corps
2018 Caratu', Myriam; Blaho, John; Sfodera, Fabiola
A retrospective (2011-2018) of the I-Corps Entrepreneurship Education program and of the New York City Regional Innovation Node
2022 Caratu', Myriam; Blaho, John
AI, Neuro- and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research
2022 Caratu', Myriam
Application of Crowd Sensing for Sustainable Management of Smart Cities
2022 Pigliautile, Ilaria; Caratu', Myriam
Application of Neuro-Marketing techniques to the wine tasting experience
2018 Caratu', Myriam; Cherubino, Patrizia; Mattiacci, Alberto
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
2017 Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Arianna, Trettel; Maglione, ANTON GIULIO; Roberto Della, Casa; Michele, Dall’Olio; Raffaella, Quadretti; Babiloni, Fabio
Assessing olfactory perception in young persons. A neuroscience perspective
2016 DI FLUMERI, Gianluca; Caratu', Myriam; Maglione, ANTON GIULIO; Mattiacci, Alberto; Babiloni, Fabio
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy.
2017 Caratu', Myriam; Mattiacci, Alberto
Brand entertainment. A comparative study between England and Italy
2020 Caratu', Myriam; Scozzese, Giancarlo
Can Brand entertainment strengthen a brand?
2017 Caratu', Myriam; Sfodera, Fabiola
Can social neuromarketing be useful to public policy?
2020 Caratu', Myriam; Sorrentino, Annarita; Scozzese, Giancarlo
Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends
2019 Cherubino, P.; Martinez-Levy, A. C.; Caratu, M.; Cartocci, G.; Di Flumeri, G.; Modica, E.; Rossi, D.; Mancini, M.; Trettel, A.
Discovering Small Insights through Neuromarketing
2019 Caratu', Myriam
Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation
2021 Ryding, Daniella; Caratu', Myriam; Vignali, Gianpaolo
Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands
2016 Daniella, Ryding; Caratu', Myriam; Mattiacci, Alberto; Qian Qi, Jiang
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
2017 Cartocci, Giulia; Caratu', Myriam; Modica, Enrica; Maglione, ANTON GIULIO; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio
Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities'
2023 Caratu', Myriam; Ryding, Daniella; Li, Erqi; Vignali, Gianpaolo
Gli effetti del lockdown sul retail e sulla GDO
2021 Caratu', Myriam