What is the role sociality and belonging play within the peculiar exchange model the sharing economy embodies? This article presents a theoretical review and conceptual framework for answering to this question (for understanding the relations between trust, reciprocity and belonging in peer-to-peer markets), and a comparative analysis of the main sharing platforms in the accommodation domain. We argue that to mobilize a sense of community is not only instrumental to promise a more intense consumption experience; it is crucial for eliciting users’ active participation in the self-regulation of peer-to-peer exchanges and for dealing with relevant trust issues, especially when sharing implies co-presence and/or non-monetary compensation. The drivers and potential outcomes of declining social depth in sharing practices are discussed.

The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms / Celata, Filippo; Hendrickson, CARY YUNGMEE; Sanna, VENERE STEFANIA. - In: CAMBRIDGE JOURNAL OF REGIONS, ECONOMY AND SOCIETY. - ISSN 1752-1378. - STAMPA. - 10:(2017), pp. 349-363. [10.1093/cjres/rsw044]

The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms

Celata, Filippo;HENDRICKSON, CARY YUNGMEE;SANNA, VENERE STEFANIA
2017

Abstract

What is the role sociality and belonging play within the peculiar exchange model the sharing economy embodies? This article presents a theoretical review and conceptual framework for answering to this question (for understanding the relations between trust, reciprocity and belonging in peer-to-peer markets), and a comparative analysis of the main sharing platforms in the accommodation domain. We argue that to mobilize a sense of community is not only instrumental to promise a more intense consumption experience; it is crucial for eliciting users’ active participation in the self-regulation of peer-to-peer exchanges and for dealing with relevant trust issues, especially when sharing implies co-presence and/or non-monetary compensation. The drivers and potential outcomes of declining social depth in sharing practices are discussed.
2017
sharing economy ; hospitality ; reciprocity ; trust, community
01 Pubblicazione su rivista::01a Articolo in rivista
The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms / Celata, Filippo; Hendrickson, CARY YUNGMEE; Sanna, VENERE STEFANIA. - In: CAMBRIDGE JOURNAL OF REGIONS, ECONOMY AND SOCIETY. - ISSN 1752-1378. - STAMPA. - 10:(2017), pp. 349-363. [10.1093/cjres/rsw044]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/978114
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