Metaphor. The good argument in science communication

The relation between metaphor and argumentation in science communication is becoming a crucial tool for critical metaphor studies. In this article, by means of a crossed analysis (epistemological, cognitive and linguistic), I focus especially on a peculiar dynamic of metaphor use in scientific communication showing opposite, paradoxical attitudes towards the use of metaphors, respectively, ubiquity vs. invisibility, inclination vs. resistance, deliberate vs. non-deliberate. In this way, an overall philosophical reflection about the underlying reasons for the ambivalence in the use of metaphor in scientific communication would be proposed and discussed.