.Tobacco use is the leading cause of preventable death and smoking - related illness worldwide. Research has shown that antismoking advertising may help reduce this habit. Nowadays, public service announcements (PSAs) are considered “Effective” or “Ineffectiv e” on the base of official reports concerning behavioral /attitudinal changes toward healthier patterns and health - related savings following the exposure to the PSA. In this pilot study, we described the results of the use of three neurometric indexes for t he evaluation of the efficacy of a couple of antismoking PSAs in a reduced sample of voluntary participants. The study applied the gathering of the electroencephalographic (EEG) rhythms variations, as well as the heart rate (HR) and galvanic skin response (GSR). The neurometric indicators here employed were the Approach - Withdrawal (AW), the Effort (EfI) and the Emotional (EI) indexes. Results suggest a significant higher values for AW, Effort and Emotional indexes (p=0,02 ; p= 0,03 and p= 0,01 respectively) related to the perception of the “ Effective ” antismoking PSAs against the perception of the “ Ineffective ” one . Since this is a pilot study, the results obtained need further investigation, in terms of enlarged stimuli sample and number of participant s to p rovide indications concerning the relevant features to be included in the realization of effective anti - smoking PSAs .

A pilot study on the neurometric evaluation of 'effective' and 'ineffective' antismoking public service announcements / Cartocci, Giulia; Modica, Enrica; Rossi, Dario; Maglione, ANTON GIULIO; Venuti, Isotta; Rossi, Giulia; Corsi, Elena; Babiloni, Fabio. - ELETTRONICO. - 2016-:(2016), pp. 4597-4600. ((Intervento presentato al convegno 38th Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2016 tenutosi a Disney's Contemporary Resort, usa nel 2016 [10.1109/EMBC.2016.7591751].

A pilot study on the neurometric evaluation of 'effective' and 'ineffective' antismoking public service announcements

CARTOCCI, Giulia;MODICA, ENRICA;ROSSI, DARIO;MAGLIONE, ANTON GIULIO;BABILONI, Fabio
2016

Abstract

.Tobacco use is the leading cause of preventable death and smoking - related illness worldwide. Research has shown that antismoking advertising may help reduce this habit. Nowadays, public service announcements (PSAs) are considered “Effective” or “Ineffectiv e” on the base of official reports concerning behavioral /attitudinal changes toward healthier patterns and health - related savings following the exposure to the PSA. In this pilot study, we described the results of the use of three neurometric indexes for t he evaluation of the efficacy of a couple of antismoking PSAs in a reduced sample of voluntary participants. The study applied the gathering of the electroencephalographic (EEG) rhythms variations, as well as the heart rate (HR) and galvanic skin response (GSR). The neurometric indicators here employed were the Approach - Withdrawal (AW), the Effort (EfI) and the Emotional (EI) indexes. Results suggest a significant higher values for AW, Effort and Emotional indexes (p=0,02 ; p= 0,03 and p= 0,01 respectively) related to the perception of the “ Effective ” antismoking PSAs against the perception of the “ Ineffective ” one . Since this is a pilot study, the results obtained need further investigation, in terms of enlarged stimuli sample and number of participant s to p rovide indications concerning the relevant features to be included in the realization of effective anti - smoking PSAs .
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/954690
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