TripAdvisor is a relevant sample of Tourism 2.0. Due to the characteristics of this type of discourse, the “opinions” turn into directive speech macroacts, in which acts of a different nature converge. Hence the opinions published on TripAdvisor go beyond the limits of mere information to become directive acts, as the commentator is involved in the construction of a sort of guide to help other travellers. Consequently, the aims of this paper are, on the one hand, to categorize the different types of so-called “reviews” into: suggestions, advices, recommendations and warnings. On the other hand to analyze the mitigation strategies which are used when the speech acts are carried out. The results display a tendency that suggests the distinction between suggestions, recommendations, advices and warnings. This tendency is based on mitigation strategies, different factors such as power, the speaker’s will, the balance cost-benefit to the addressee, and the ratings that have established by TripAdvisor: “excellent”, “very good”, “average”, “poor” and “terrible”. The consideration of these variables has permitted us to observe the existence of a continuum of speech acts that correspond to different degrees of mitigation strategies and that also depend on TripAdvisor’s rates and the mechanisms that are used for producing the act.

TripAdvisor y actos de habla. Delimitaciones teóricas y propuestas metodológicas para el análisis de las estrategias de atenuación de los actos directivos / Mariottini, Laura; Isabel Hernández Toribio, María. - In: PRAGMÁTICA SOCIOCULTURAL. - ISSN 2194-8313. - ELETTRONICO. - 4 (2)(2016), pp. 149-181. [https://doi.org/10.1515/soprag-2016-0015]

TripAdvisor y actos de habla. Delimitaciones teóricas y propuestas metodológicas para el análisis de las estrategias de atenuación de los actos directivos

Laura Mariottini;
2016

Abstract

TripAdvisor is a relevant sample of Tourism 2.0. Due to the characteristics of this type of discourse, the “opinions” turn into directive speech macroacts, in which acts of a different nature converge. Hence the opinions published on TripAdvisor go beyond the limits of mere information to become directive acts, as the commentator is involved in the construction of a sort of guide to help other travellers. Consequently, the aims of this paper are, on the one hand, to categorize the different types of so-called “reviews” into: suggestions, advices, recommendations and warnings. On the other hand to analyze the mitigation strategies which are used when the speech acts are carried out. The results display a tendency that suggests the distinction between suggestions, recommendations, advices and warnings. This tendency is based on mitigation strategies, different factors such as power, the speaker’s will, the balance cost-benefit to the addressee, and the ratings that have established by TripAdvisor: “excellent”, “very good”, “average”, “poor” and “terrible”. The consideration of these variables has permitted us to observe the existence of a continuum of speech acts that correspond to different degrees of mitigation strategies and that also depend on TripAdvisor’s rates and the mechanisms that are used for producing the act.
2016
Las opiniones que aparecen en la página web TripAdvisor, como muestra relevante de la promoción del Turismo 2.0, se convierten, dadas las características de este discurso, en macroactos de habla directivos en los que convergen actos de distinta naturaleza. Si bien se presentan como opiniones, trascienden los límites de la mera información para convertirse en actos directivos, ya que el opinante se ve implicado en la construcción de una especie de guía de ayuda a otros viajeros. Por tanto, el objetivo de este trabajo es categorizar los distintos tipos de las denominadas por la página web TripAdvisor “opiniones” como sugerencias, consejos, recomendaciones y advertencias, y analizar las estrategias de atenuación a las que se recurre en su formulación al servicio de distintas actividades de imagen. Los resultados muestran una tendencia que nos lleva a proponer la distinción entre estos tipos de actos directivos sobre la base de: la recurrencia a estrategias de atenuación, factores como el poder o la voluntad del opinante, el coste-beneficio para el destinatario, así como las propias calificaciones de las opiniones – en las categorías “excelente”, “muy bueno”, “normal”, “malo” y “pésimo”– establecidas por la propia página web. Tener en cuenta todas estas variables nos ha permitido constatar la existencia de un continuo de los actos de habla que se corresponden con diferentes grados de estrategias de atenuación, también en función de las categorías de evaluación y de los mecanismos utilizados para producir el acto.
turism 2.0; TripAdvisor; speech acts; mitigation strategies; (im)politeness
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TripAdvisor y actos de habla. Delimitaciones teóricas y propuestas metodológicas para el análisis de las estrategias de atenuación de los actos directivos / Mariottini, Laura; Isabel Hernández Toribio, María. - In: PRAGMÁTICA SOCIOCULTURAL. - ISSN 2194-8313. - ELETTRONICO. - 4 (2)(2016), pp. 149-181. [https://doi.org/10.1515/soprag-2016-0015]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/954236
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