Challenge and potential of future agricultural development in Jordan:role of education and entrepreneurship

The paper examines the status of agriculture development in Jordan, current challenges and potential of future development. Aim of the study is to find out the role of education and entrepreneurship in fostering agriculture development in Jordan through: introducing new technologies into the sector; applying modern and global marketing perspective, and youth entrepreneurship empowerment. This study is based on theoretical approach based on secondary research, and primary research includes two surveys were carried out at this study. Like various studies this study confirmed that water scarcity is the main challenge facing agriculture development in Jordan, and the sector is less developed than other sectors in the country. Nevertheless, this study added that youth entrepreneurship low participation in the sector is not only due to financial shortage and youth insufficient knowledge, but it's due to their low attitude to working in agriculture too. Therefore, it is suggested that there is a need for significant paradigm shift in the education system to meet the needs of the market. Also utilizing the role of R&D to enhance the management of water resources and emphasize desalination and wastewater reuse, and change youth's attitude to working in agriculture. Add to the aforementioned that there is a need to provide more financial and technical support to attract and help youth entrepreneurs to invest in the sector.