The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the review of international literature that can be used to support the case study.
A primary study on inter-company collaboration in the wine business sector: the coopetition perspective / Lombardi, Rosa; Manfredi, S; Nappo, F; Russo, G.. - In: PICCOLA IMPRESA. - ISSN 2421-5724. - STAMPA. - 2:(2015), pp. 86-89. [10.14596/pisb.196]
A primary study on inter-company collaboration in the wine business sector: the coopetition perspective
LOMBARDI, ROSA;
2015
Abstract
The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the review of international literature that can be used to support the case study.| File | Dimensione | Formato | |
|---|---|---|---|
|
Lombardi_Primary_2015.pdf
solo gestori archivio
Tipologia:
Versione editoriale (versione pubblicata con il layout dell'editore)
Licenza:
Tutti i diritti riservati (All rights reserved)
Dimensione
337.67 kB
Formato
Adobe PDF
|
337.67 kB | Adobe PDF | Contatta l'autore |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
