In today's globalized economy, the mechanisms of competition between companies in order to gain visibility and dominance in the markets, are very pronounced. In this scenario the employee is increasingly the focus of management logic, and even directly involved in business life, in their operation, their prospects for innovation for progress and the construction of the image and reputation. Workers become the protagonists of business representation and delineating them stories, myths and symbols mixed organization in order to make them more understandable and closer to external users. To understand the effectiveness of business communication, it was decided to focus the analysis on some of the best practices in building business stories through video sharing. Therefore we have chosen the companies recognized as the best in the world rankings 25 World Best Companies
En la actual economía globalizada, los mecanismos de la competitividad entre las empresas, con el fin de adquirir visibilidad y dominio en los mercados, son muy acentuados. En este escenario el empleado es cada vez más el foco de la lógica de gestión, e incluso, está directamente implicado en la vida empresarial, en su funcionamiento, en sus perspectivas de innovación para el progreso, así como en la construcción de la imagen y reputación. Los trabajadores se convierten en los protagonistas de la representación empresarial y en ellos se delinean historias, mezclan mitos y símbolos de la organización con el fin de hacerlos más comprensibles y más cercanos a los usuarios externos. Para comprender la eficacia de la comunicación empresarial, se decidió centrar el análisis en algunas de las mejores prácticas en la construcción de relatos empresariales a través de vídeos compartidos. Por lo tanto se han elegido las empresas reconocidas como las mejores en la clasificación mundial 25 Best World Companies
El uso de vídeos compartidos en la construcción de la reputación corporativa / Mazza, Barbara. - ELETTRONICO. - 96(2015), pp. 13-40. [10.4185/cac96].
El uso de vídeos compartidos en la construcción de la reputación corporativa
MAZZA, Barbara
2015
Abstract
In today's globalized economy, the mechanisms of competition between companies in order to gain visibility and dominance in the markets, are very pronounced. In this scenario the employee is increasingly the focus of management logic, and even directly involved in business life, in their operation, their prospects for innovation for progress and the construction of the image and reputation. Workers become the protagonists of business representation and delineating them stories, myths and symbols mixed organization in order to make them more understandable and closer to external users. To understand the effectiveness of business communication, it was decided to focus the analysis on some of the best practices in building business stories through video sharing. Therefore we have chosen the companies recognized as the best in the world rankings 25 World Best CompaniesFile | Dimensione | Formato | |
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