The worldwide diffusion of the social representations theory in the thematic field of “economics, advertising, marketing and organisational context”

Introduction. Launched in 1994 by Annamaria Silvana de Rosa (1994a, 1994b, 2002, 2013a, 2013b), the ambitious project for an empirical meta-theoretical analysis of the entire literature on Social Representations produced worldwide has been carried out over the last two decades. It currently represents the unified research framework of the EC approved SoReComJoint-IDP (http://www.europhd.eu/SoReComJointIDP) conducted in collaboration with 13 Early Stage Researchers at the European PhD on Social Representations and Communication Research Centre and Multimedia Lab. Specific web-tools have been designed by de Rosa (including the on-line platform for the meta-theoretical analysis and the related web-inventories) implemented in the institutional website (http://www.europhd.eu) currently in transition into a new digital platform, including the SoReCom“A.S. de Rosa”@-library (de Rosa, 2014b, 2014c, 2014d, 2015a). The analysis of our big data and metadata enables us to take stock of the scientific field developed in more than 50 years by mapping its development, the related research paradigmatic approaches and methods, the thematic areas and their impact on the various applied fields within the multi-generational community of scientists and across different geo-cultural contexts (de Rosa, A.S. 2015b).