Applying a customer centric development approach for web 2.0 applications

In this work we demonstrate our experiences on applying a customer centric approach to the development of an electronic food ordering Web 2.0 application. Placing customers at the core, interacting with them in a reiterative way and gaining insights from their feedback can be leveraged to create a serviceable product. Combining this approach with the use of existing Web 2.0 APIs simplifies and shortens the development procedure. To scrutinize consumers' viewpoint of electronic food ordering applications we conducted a survey composed of rapid customer-focused iterations. This survey constituted a guideline on developing our application based on customers feedback.