Common agricultural policy and traditional Italian Food:pathways for the sustainability

Food prices, as a main tool of market regulation, play an important role in the world's economy: on the one hand it provides an availability of food for consumers, on the other hand it is a farmer's income, crucial for their sustainability.For traditional food products, the link to the locality of production represents an attribute with added value that marketing and labelling trends to increasingly valorise, including in a global context.Common Agricultural Policy changed it' s focus from market orientation to the new economic, social, environmental, climate-related and technological challenges facing our society. It provides many possibilities for sustaining of traditional food production and enabling of rural areas.