The paper deals with the phenomenon of company museums and its contemporary evolution in Italy. Such cultural centers, extending their presence in most of the territory and market sectors, arise today as a powerful identity medium for companies and brands representing Made in Italy worldwide. The state of art in the sector will be discussed with reference to a panel of companies affiliated with the Italian Association of Company Archives and Museums (Museimpresa), standing as the major national network in the sector.
Made in Italy museums. Some reflections on company heritage networking and communication / Martino, Valentina. - In: TAFTER JOURNAL. - ISSN 1974-563X. - ELETTRONICO. - 84:(2015).
Made in Italy museums. Some reflections on company heritage networking and communication
MARTINO, VALENTINA
2015
Abstract
The paper deals with the phenomenon of company museums and its contemporary evolution in Italy. Such cultural centers, extending their presence in most of the territory and market sectors, arise today as a powerful identity medium for companies and brands representing Made in Italy worldwide. The state of art in the sector will be discussed with reference to a panel of companies affiliated with the Italian Association of Company Archives and Museums (Museimpresa), standing as the major national network in the sector.| File | Dimensione | Formato | |
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