In this small, but emblematic, case study, a discursive constructionist approach allows us to see how trust claims to credibility, legitimacy and authenticity can be traced by working on a micro-level at a subjective, emic participant perspective, throughout strategic multimodal texts. At the same time, the study sheds light on the much broader dimensions of evolving business practices in a moment of rapid, often crisis-driven, transformation, and shows the embedding of the “small stories” inside the “big stories” of contemporary business
The discursive construal of trust through narration: the case of a semiconductor industry in Avezzano, Abruzzo, Italy / Bowker, Janet; Gatti, Mauro; Iannotta, Michela. - STAMPA. - (2015), pp. 43-46. (Intervento presentato al convegno Discourse, Communication and the Enterprise VIII tenutosi a Department of Economics and Statistics, University of Naples, Federico II nel 11-12 June 2015).
The discursive construal of trust through narration: the case of a semiconductor industry in Avezzano, Abruzzo, Italy
BOWKER, Janet;GATTI, MAURO;IANNOTTA, MICHELA
2015
Abstract
In this small, but emblematic, case study, a discursive constructionist approach allows us to see how trust claims to credibility, legitimacy and authenticity can be traced by working on a micro-level at a subjective, emic participant perspective, throughout strategic multimodal texts. At the same time, the study sheds light on the much broader dimensions of evolving business practices in a moment of rapid, often crisis-driven, transformation, and shows the embedding of the “small stories” inside the “big stories” of contemporary businessI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
