Feeding the cities through urban agriculture the community esteem value

The growth of global urban population produces an increase in food demand. With the aim of facing this demand, mainly concentrated in large urban areas, urban agriculture should be fostered to integrate traditional agriculture production, no longer considered sustainable. After suggesting the implementation of integrated systems of urban agriculture, in order to measure their social appreciation expressed by the community, the paper proposes the Community Esteem Value, obtained with a deliberative appraisal procedure.