In this paper, we will introduce CMM, a mobile couponing platform that allows retailers to create virtual coupons, and consumers to download and redeem them through NFC technology. In developing the system, we followed a user-centered design approach, adopting an iterative design process. Moreover, we studied the way consumers interact through NFC technology in mobile couponing applications. For this purpose, we arranged an analysis on user needs, a usability evaluation performed by experts, and a survey involving final users. The paper will show the most important findings from these studies. © 2014 Springer International Publishing.

A user-centered approach in designing NFC couponing platform: The case study of CMM applications / Antonio, Opromolla; Ingrosso, Andrea; Valentina, Volpi; Mariarosaria, Pazzola; Medaglia, CARLO MARIA. - 8527 LNCS:(2014), pp. 360-370. ((Intervento presentato al convegno 1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 tenutosi a Heraklion, Crete nel 22 June 2014 through 27 June 2014 [10.1007/978-3-319-07293-7_35].

A user-centered approach in designing NFC couponing platform: The case study of CMM applications

INGROSSO, ANDREA;MEDAGLIA, CARLO MARIA
2014

Abstract

In this paper, we will introduce CMM, a mobile couponing platform that allows retailers to create virtual coupons, and consumers to download and redeem them through NFC technology. In developing the system, we followed a user-centered design approach, adopting an iterative design process. Moreover, we studied the way consumers interact through NFC technology in mobile couponing applications. For this purpose, we arranged an analysis on user needs, a usability evaluation performed by experts, and a survey involving final users. The paper will show the most important findings from these studies. © 2014 Springer International Publishing.
1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
nfc couponing applications; new technology and its usefulness; marketing and hci; user-centered design process
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
A user-centered approach in designing NFC couponing platform: The case study of CMM applications / Antonio, Opromolla; Ingrosso, Andrea; Valentina, Volpi; Mariarosaria, Pazzola; Medaglia, CARLO MARIA. - 8527 LNCS:(2014), pp. 360-370. ((Intervento presentato al convegno 1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 tenutosi a Heraklion, Crete nel 22 June 2014 through 27 June 2014 [10.1007/978-3-319-07293-7_35].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/560307
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