Fare ricerca sulla comunicazione: approcci metodologici a confronto

In the paper the history of media studies is analysed from a methodological perspective. In particular we focus on five main tradition: the critical approach of Frankfurt school; the Chicago school of sociology; the tradition of media effect studies; Lewin and the network analysis; internet studies. In the paper we highlight the connection between methodological and theoretical aspects of each tradition, and, by this way, the main differences among them.