Transportation is commonly presented in the context of realistic narratives. An important facet of transportation, which means being absorbed into the written narrative flow of a story, relies on its capacity to influence individuals’ beliefs. This research examines whether (i) the effects of transportation is replicable with movies; (ii) an individual difference, such as fantasy proneness, shapes the relationship between the realism of the movie and the transportation level of the individual. Two studies show that (a) movies have an impact on individuals’ transportation; (b) realistic movies have a greater impact on transportation than fantastic movies; (c) fantasy proneness increases the level of transportation; (d) transported individuals better evaluate movies.

Realism And Fantasy In Motion Pictures: Transportation Under Debate / Ricotta, Francesco; M., Addis; G., Miniero. - (2010). (Intervento presentato al convegno 39th EMAC Conference: The Six Senses – The Essentials of Marketing tenutosi a Copenaghen).

Realism And Fantasy In Motion Pictures: Transportation Under Debate

RICOTTA, Francesco
;
2010

Abstract

Transportation is commonly presented in the context of realistic narratives. An important facet of transportation, which means being absorbed into the written narrative flow of a story, relies on its capacity to influence individuals’ beliefs. This research examines whether (i) the effects of transportation is replicable with movies; (ii) an individual difference, such as fantasy proneness, shapes the relationship between the realism of the movie and the transportation level of the individual. Two studies show that (a) movies have an impact on individuals’ transportation; (b) realistic movies have a greater impact on transportation than fantastic movies; (c) fantasy proneness increases the level of transportation; (d) transported individuals better evaluate movies.
2010
39th EMAC Conference: The Six Senses – The Essentials of Marketing
Transportation, Fantasy Proneness, Realism, Motion pictures, Consumers' Attitude
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
Realism And Fantasy In Motion Pictures: Transportation Under Debate / Ricotta, Francesco; M., Addis; G., Miniero. - (2010). (Intervento presentato al convegno 39th EMAC Conference: The Six Senses – The Essentials of Marketing tenutosi a Copenaghen).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/50885
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